Be loved, or at least be less annoying.
In his blog, Seth Godin shares two paths to success:
“The goal is to create a product that people love. If you can’t do that, though, perhaps you can make your service or product less annoying.”
“I think smart marketers at Apple work to make products that people love. Smart marketers at American Airlines ought to work at making an airline that isn’t annoying.”
We think Godin’s on to something here, as usual. While we can’t all be darling brands or goods or services, we can at least be ones that don’t frustrate people and deliver reasonably consistent quality.
Read the whole article here.
