Things are Changing Fast.
Here are some fast facts from the National Association of Realtors on how new home buyers are shopping, and their expectations:
Buyers are now 1000% more likely to find the home they purchase on the Internet than in a newspaper.
Buyers are now 3200% more likely to find the home they purchase on the Internet than in a real estate publication or magazine.
Buyers are doing more research: 16.5 weeks in 2008, compared to 12.1 weeks in 2007 and only 6.4 in 2006.
Buyer expectations for online response have increased: 68% expect response within an hour, and 96% expect with in 4 hours.
The new home shopping and buying experience is now largely an Internet experience. If the experience you’re offering your prospects isn’t clearly superior to that of your competitors, isn’t it time to Get Real about your online sales and marketing?
Data courtesy NAR 2008 Buyers and Sellers Profile
