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Monthly Archives: February 2009
Making Online Video Work for Real Estate
Over at the FUTURE OF REAL ESTATE MARKETING blog, there is an excellent article on how best to use video in your online marketing. 129.5 million people watched online video ads at least once a month in 2008, and that … Continue reading
Posted in articles
Tagged e-marketing, ndg communications, new home sales marketing, web 2.0
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Relocation in 2009
Relocations are a big untapped market for many real estate firms. The recent National Association of Realtors Profile of Buyers and Sellers provided statistical data that indicated a strong correlation between the relocation market and Realtors (as opposed to homebuilders, … Continue reading
Going Back to Godin
Be loved, or at least be less annoying. In his blog, Seth Godin shares two paths to success: “The goal is to create a product that people love. If you can’t do that, though, perhaps you can make your service … Continue reading
Posted in advertising, articles, marketing
Tagged advertising, branding, marketing, ndg communications, product design
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Sharing is Easy
Over at the excellent Smartblog on Social Media, Rob Birgfeld is examining exactly how sharing is going on between users—and explaining why your customers are the best marketers money can’t buy. According to Rob, “If you’re mindful of how and … Continue reading
Posted in advertising, articles, e-marketing, marketing
Tagged e-marketing, interactive marketing, ndg communications, social media
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Today’s New Home Buyer
Things are Changing Fast. Here are some fast facts from the National Association of Realtors on how new home buyers are shopping, and their expectations: Buyers are now 1000% more likely to find the home they purchase on the Internet … Continue reading
The Right Mix for the Highest Digital ROI
Over at Marketing Sherpa they’ve asked consumer marketers to rank the ROI of various online marketing tactics and published the rankings for Q4 2008. The results? It appears that email, SEO, and paid search continue to enjoy the best ROI. … Continue reading
Direct Mail Fundamentals
E-mail marketing is very effective and has a reasonably low cost compared to regular direct mail, but regular direct mail is not going away, and it can be part of an effective marketing mix to reach particular segments of the … Continue reading
Create Effective Search Engine Optimization Using Flash—Yes, Flash
Frequently we come across blog postings, white papers, and articles in magazines regarding the use of Flash-based websites and its negative effect on search engine optimization (SEO) efforts. Almost unanimously, many who claim to be experts condemn the use of … Continue reading
Posted in advertising, articles, e-marketing, marketing
Tagged e-marketing, Flash, ndg communications, SEO, website design
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Super Bowl Shamefest
Another year of low expectations and even lower delivery for the ad industry at this year’s Super Bowl. Rather than howl on like every other advertising-related blog about the dire collection of hyper-inflated nonsense that was trotted out last night … Continue reading
Posted in Fun at NDG, advertising, marketing
Tagged advertising, ndg communications, Super Bowl
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Print Reanimated
Coy little campaign from (we think) a Brazilian sound production company called “Saxsofunny”:
Posted in advertising, articles, marketing
Tagged advertising, brazil, ndg communications
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