Ah, Social Media. Like fire, it’s great for heating things up, but it can also burn down your house. Or, in some cases, your client roster. While Twitter is a fantastic resource and, when used the right way by diligent brand stewards, can be a part of a healthy campaign, David Henderson shares the power of the tweet to potentially destroy relationships in his blog post How Not to Be a Key Online Influencer.

Tags: social media, twitter